Product Description

This book  clears away all of the mystique surrounding data modeling and shows how, when properly practiced, it can bring real business benefits to  all enterprises of any size.

This book is ideal reading for both technical AND non-technical people as it describes the subject in plain English.

The principles and techniques described in this book are essential to for the effective implementation Data Quality and the development of effective databases.

It describes how to build an effective and fully normalised Logical Data Model (LDM), the cornerstone of effective Master Data Management (MDM).

It describes all aspects of the data modelling, including the ‘mysterious’ concept of Normalisation, in a clear and unambiguous manner.

It comes with a ten page glossary with all the terms you will need to understand for business and data modelling and systems development.

It has a complete set of challenging exercises, together with easy to follow detailed solutions.

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