This online training course is second in the series on Master Data Management (MDM). It describes how to identify, model and manage the most misunderstood Master Data Entity of all, namely Party.
This module will come as a shock to many MDM practitioners as it reveals that ‘Customer’ is NOT a Master Entity (nor, for that matter are ‘Supplier’, ‘Employee’, etc.) but then goes on to explain WHY THIS IS and introduces the extremely powerful and almost infinitely flexible Master Entities of Party and Party Role.
This approach to PARTY is ESSENTIAL for ALL enterprises that wish to achieve:
- Effective MDM in the areas of Customer, Supplier, Agents, etc
- Sustainable GDPR Compliance.
- Effective Single Customer View (SCV).
- Efficient Customer Relationship Management (CRM).
The approach that this course takes to Party and Party Role probably make it one of the most innovative and pragmatic courses on MDM available online today.
Though it addresses advanced MDM concepts, it is designed and written in such a way as to make it suitable for both Novice and Expert MDM practioners alike.
After you purchase this MDM course module, you will receive a link to a downloadable file that gives full details on how to access this module.
#MDM #SCV #CRM #GDPR #CUSTOMER